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Focus Groups

interact is a turn-key video solution for Focus Groups geared towards enhancing facilities through innovative marketing research techniques and video collaborations. This total solution is your gateway to observing and enhancing your current facility offerings and capabilities through a virtual video observation environment. interact also fosters live and/or delayed video critiquing and evaluation that your clients may use in developing current and future product strategies.

  1. Opportunity for you to offer additional high-tech services while increasing revenue.
  2. No cluster of tapes or DVD’s to manage or transport. All video sessions are securely stored directly on the interact secure web portal or in the Cloud.
  3. Customers and moderators will be able to view and annotate live sessions in your facilities and the video will be available along with the annotations within 60 seconds in the clients own secure profile (no matter the size).
  4. Focus Group Administrators will have the ability to create a customer account. The customer and moderator will have the ability to log in to the session within 60 seconds of the session being complete and see the video, annotate the video and share the video with any other team members. This will eliminate the time of having to FTP data and files to each client thus saving time and money.
  5. Moderators and clients can add typed comments/observations that are time stamped to the exact location in the video that the  note was added. This allows clients to click on each note and “jump” to the specific point in the video that the moderator and  client would like to make an observation.
  6. The customer will have their own unique profile where they can share any video content, documents, PDFs, spreadsheet files, etc.
  7. All data is stored on the secure web portal where customer can be assured all their sensitive information is totally secure by applying all the latest security and HIPPA compliant standards.
  8. Customers and Focus Group Administrators will have the ability to categorize and sort the content created from a session.
  9.  In most cases interact will be able to leverage your existing equipment by simply adding an encoder to the camera to work with  your existing configuration.
  10. interact will provide a turn-key solution to ensure all installed equipment and services are configured accurately. We will need very little time from your staff to setup. A Public IP address is required and if set behind the firewall a few changes may be necessary.
  11. Our mobile Apple© and Android© Apps may be used for secret shoppers and outside field studies.

PDFIcon Focus Groups Brochure